Most Recent
Work Experience
2020 - 2023
Dendro - VP, Strategy & Intelligence Director
Led the research and intelligence practice
Using a combination of consumer research, cultural influences, and category dynamics, I helped brands chart new avenues for growth.
2015 - 2020
22squared - VP, Analytics Director
Functioned as an analytics leader for Fortune 500 accounts and the analytics practice overall
Leadership and execution across the following centers of excellence: Insights & Intelligence, Data Governance & Operations, Data Science, Business Intelligence.
2014
Coca-Cola - Precision Marketing
Data contractor
Blazed trails with the Director of Data Strategy & Precision Marketing at Coke to directly connect personalized content to in store basket sales in efforts to stem consumer attrition for Diet Coke.
Tools I Know & Love
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Survey Analysis: Displayr
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Syndicated Research: Simmons MRI, Resonate
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Industry Research: WARC, Mintel, eMarketer, Statista, Canvas8
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Visualization: Tableau, Google Slides, PPT
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Social Listening: Netbase, Crimson Hexagon
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Tried & True: Google & Excel
Tools I Know
But Love Less
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Ad Servers: Flashtalking, DCM
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Web Analytics: Adobe Analytics, Google Analytics
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DMPs: Adobe Audience Manager, Blue Kai / Oracle
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Data Providers: Facebook Business Manager, YouTube
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Brand Study Data: Millward Brown, Vizu
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Location Based Data: Placed
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Market Mix Modeling: Neustar, Marketing Evolution
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Online to Offline: JD Power, Datalogix, LiveRamp