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My Resume

Most Recent
Work Experience

2020 - 2023

Dendro - VP, Strategy & Intelligence Director

Led the research and intelligence practice


Using a combination of consumer research, cultural influences, and category dynamics, I helped brands chart new avenues for growth.

2015 - 2020

22squared - VP, Analytics Director

Functioned as an analytics leader for Fortune 500 accounts and the analytics practice overall


Leadership and execution across the following centers of excellence: Insights & Intelligence, Data Governance & Operations, Data Science, Business Intelligence. 


Coca-Cola - Precision Marketing

Data contractor 

Blazed trails with the Director of Data Strategy & Precision Marketing at Coke to directly connect personalized content to in store basket sales in efforts to stem consumer attrition for Diet Coke. 

Tools I Know & Love

  • Survey Analysis: Displayr 

  • Syndicated Research: Simmons MRI, Resonate

  • Industry Research: WARC, Mintel, eMarketer, Statista, Canvas8 

  • Visualization: Tableau, Google Slides, PPT

  • Social Listening: Netbase, Crimson Hexagon

  • Tried & True: Google & Excel

Tools I Know
But Love Less

  • Ad Servers: Flashtalking, DCM

  • Web Analytics: Adobe Analytics, Google Analytics

  • DMPs: Adobe Audience Manager, Blue Kai / Oracle

  • Data Providers: Facebook Business Manager, YouTube

  • Brand Study Data: Millward Brown, Vizu

  • Location Based Data: Placed

  • Market Mix Modeling: Neustar, Marketing Evolution

  • Online to Offline: JD Power, Datalogix, LiveRamp

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